It Started With Joy 🖤

Hiya! My name is Joyann Jeffrey and I'm the creator, owner and CEO of Big BADDIE Aesthetics. I started this company in my living room in the summer of 2025. At first, all I wanted was to create something that made people feel seen, loved, confident and beautiful. But this brand has taken off more than I could've ever imagined and I thank everyone who has been on this journey with me. It means the world to me!

So when you wear my sweatshirts, please rock it with pride because you are amazing in every single way.

Love, Joy!